About Us
A legacy of luxury woven since 1968
About Al Samh: A legacy of luxury woven since 1968
Founded in 1968 in the heart of Abu Dhabi, Al Samh began as a vision to honor Emirati identity and elevate the kandura into a symbol of luxury and respect.
For over sixty years, we have proudly served generations—from the founding fathers to today’s ambitious youth—becoming part of their celebrations, occasions, and gatherings.
Thanks to the trust of our customers, Al Samh now stands as a name synonymous with timeless quality and authentic elegance that evolves with the times while preserving its essence.
The essence of Emirati elegance
We firmly believe that the kandura is more than just a national garment; it is an identity worn with pride, a symbol of honor, and a silent expression of the Emirati man’s character and his deep connection to his heritage. At Al Samh, we treat this legacy with the respect it deserves.
Our philosophy centers on “silent luxury.”
Our luxury does not shout — it is felt and seen.
It is felt in the softness of premium fabric that drapes with dignity, and seen in the fluid tailoring and precise craftsmanship that highlight a man’s refined appearance.
We do not follow fleeting trends; instead, we dedicate our artistry to creating timeless pieces that grow in value and elegance with every passing day.
The beating heart of "Al-Samh": the atelier and the art of craftsmanship
The legacy we are proud of was built only through the skilled hands of our craftsmen and their absolute commitment to perfection. Our “atelier” is where the finest raw materials are transformed into works of art, and it is the essence of our brand.
1. Craftsmen:
Behind every kandura bearing the “Al Samh” signature stands a team of the most skilled craftsmen. These are not merely tailors, but artists who have dedicated their lives to perfecting this craft. Their expertise is measured not only in years, but also in the quality of the touch they leave on each garment. At “Al Samh,” expertise is passed down from generation to generation, ensuring the preservation of the exceptional level of precision for which we are known. This passion for detail is what gives each kandura its unique character.
2. Fabrics
Our quest for excellence begins with an uncompromising selection process. Our experts handpick the finest and rarest fabrics from around the world exclusively for Al Samah clients.
3. Luxury Swiss cotton
We import the finest types of cotton such as “Swiss Poplin” and “Swiss Staple”, which are considered a symbol of superior softness and cool feel, making them the ideal choice for the region’s climate and providing an unparalleled sense of comfort.
4. Innovative Japanese tissues
We rely on the best products from Japanese factories, such as the famous “Toyobo” fabrics, which are characterized by practical durability, high wrinkle resistance, and colorfastness even after repeated use, ensuring the kandura has a perfect appearance all day long.
5. Details
The design of the Emirati kandura exudes prestige, distinguished by its unique characteristics that we have perfected. Our mastery lies in the meticulous details.
6. Sterility (Hidden buttons)
We use a traditional “sterility” system instead of visible buttons, a subtle detail that reflects the design’s authenticity.
7. For the chick (the fez)
We pay meticulous attention to the “farookha,” the flowing thread that is the signature of the Emirati kandura. It is meticulously handcrafted and secured to perfectly complement the body’s movements and add a touch of understated elegance.
8. The original story
We maintain the clean cut without a collar, which gives a comfortable and stylish look.
Our mission and vision: A legacy renewed towards the future
We don’t just dwell on our rich past; we carry it with us as a constant source of inspiration as we look to the future. Our heritage is our compass, and our commitment to quality is our driving force to continue innovating and delivering the best.
Our vision
Our vision is to become the leading luxury kandura brand in the United Arab Emirates, recognized for our unwavering commitment to craftsmanship, innovation, and cultural heritage. We aim to inspire future generations by blending authentic tradition with refined modernity, creating garments that embody elegance and sustainability, while preserving our distinguished reputation for excellence across the region.
Our message
Our mission at Al Samh is to preserve and elevate the rich Emirati heritage by creating timeless, high-quality kanduras. We are committed to exceptional craftsmanship, ensuring that every garment reflects the sophistication and elegance of Emirati culture, while providing our valued customers with unparalleled service and style.
True elegance is an experience, not just a garment. We invite you to become part of this enduring legacy. Visit our branches in Abu Dhabi, Al Ain, and Sharjah to discover firsthand the meaning of authentic craftsmanship and experience elegance designed to tell your unique story.
